An entirely new lifestyle never available before awaits empty nesters, downsizers, and early retirees in the Triangle. Having lived through a period of relative prosperity, adults in their 50s and beyond have a greater amassed wealth than any prior generation. They are accustomed to a certain lifestyle and level of living that was rare a generation ago.

Bradford Apartments & Townhomes - Living Room
Bradford Apartments & Townhomes

Today’s adults, like their parents before them, are finding that once the kids are gone, they don’t need or want the spacious home, yet, they do want every comfort to which they have become accustomed; in fact, they expect to “move up” while “moving down”.

Bradford Apartments & Townhomes - Living Room
Bradford Apartments & Townhomes

Adults today do not associate downsizing with a lowering of their lifestyle. To the contrary, as this segment of the population downsizes, they seek a lifestyle even beyond their previous experience.

Voila! Enter the Super Luxury Apartment Market. In the last few years, the Triangle has seen a spate of high-end luxury apartments constructed that are directly aimed at offering the privileged lifestyle that these adults seek.

Trinity Commons at Erwin - Living Room
Trinity Commons at Erwin in Durham

First of all, today’s adults are very location-oriented; they want to be close to amenities such as shopping, restaurants, universities and entertainment. Many are renters by choice, willing to pay extra to be in the best location, particularly one that is walkable to the amenities they seek.

Trinity Common at Erwin in Durham
Trinity Commons at Erwin in Durham

These adults are not your typical cookie-cutter customer. They are design-savvy, looking for the unique and willing to pay for it. This includes expecting the same high-end amenities they would have in a home or a condominium…soaring ceilings, granite countertops, wood and custom-made flooring, stainless steel appliances, wine refrigerators and more. Having developed their tastes over a lifetime, they appreciate quality and design and are looking for amenities that “wow”.

Chapel Hill North Apartments - Kitchen
Chapel Hill North Apartments

Apartments at Palladian Place - Kitchen
Apartments at Palladian Place

They want high-end amenities such as 24-hour fitness centers, resort-style salt water pools, luxurious club rooms, billiard rooms, in-house theatres, digital cafes, private areas for entertaining, walking trails, guest cottages for visiting friends and family, and business centers. Other services such as dry cleaning, dog walking, and onsite fitness classes are also desirable.

Bradford Apatments & Townhomes - Fitness
Bradford Apartments & Townhomes

Today’s adults also value community spaces, both personal and professional. They are drawn to environments that offer a sense of community, staying connected through programming, social media and more. Technology has become increasingly crucial to these social efforts.

Apartment developers in the Triangle understand the requirements of this special group of consumers and how they differ from the norm in today’s culture. This includes living in the newest property in the best location with the latest amenities.

Those who call the Triangle “home” are constantly reminded of why this area is so amazing with its culture of urban innovation which includes building and developing high-end apartment communities with the amenities and values they desire.